In 2010 Jolyon Connell, founder of popular current affairs magazines The Week and MoneyWeek, tried to help his daughter Flora with her A-level English text for The Tempest, and was astonished by the lack of accessible, up-to-date guides that would help him (and Flora) understand the finer points of the play. Adapting the principles of The Week to English texts, Jolyon commissioned experts in various literary fields to write guide books to great novels, poems and plays on the main English syllabuses.